Psychology-based Branding and Web Design for Innovators, Experts, and Premium Service Providers.

POSITIONING | MESSAGING | VISUAL IDENTITY  | COPY | CUSTOM WEBSITES

Premium branding isn’t just pretty fonts and luxurious color palettes. 

Real luxury is a timeless reputation built on the unique expertise that allows you to serve clients better than anyone else.

We blend the art of elevated design with the science of consumer psychology to package your one-of-a-kind skills, background, personality and perspective into a brand you're wildly proud to share in even the biggest rooms.

CLIENTS FEATURED IN

Better Homes & Gardens logo in white text on a black background.
"BRIDES" text logo in white background
Today Show logo, stylized rainbow arch above the word 'TODAY' in bold white letters on a black background.
InStyle logo in white on a black background
Forbes logo in white font on a transparent background.
Parade logo in white text on a black background.
WSJ logo with "The Wall Street Journal" text in white on a black background.
Good Morning America logo, white text on black background
TEDx logo in white text on a black background.
Text logo "WELL + GOOD" in white on a black background.

For women ready to own their premium position in an ever-changing market.

You've proven your model works. You've refined your expertise and racked up incredible results. But when your brand doesn't match the caliber of your work, it undermines everything you've built. We transform that disconnect into alignment, delivering a brand experience that naturally sells your services for you.

Our Clients Sell Impeccable Services

We apply our proven, 3-phase system to build elevated brand ecosystems that captivate your ideal clients through the perfect combination of language and design.

  • A grassy field with a dirt path and two people, a man and a woman, standing with bicycles

    GLOBAL TRAVEL DESIGN HOUSE

  • Book cover featuring a woman sitting on a chair wearing a red outfit and black high heels, with the title "Kathryne Cole" written across the front

    PERSONAL STYLIST

  • A cutout of a hand holding a red pen, writing on a striped towel that is seen through a maple leaf-shaped opening in a rust-colored background

    CONCIERGE CLUB

  • A smartphone displaying an online jewelry store app with a gold ring named Walton Ring in size 6, priced at $92

    VINTAGE & MODERN BOUTIQUE

  • FINANCIAL ADVISOR & WEALTH STRATEGIST

  • Ashlee Piper, a sustainability expert, TV personality, speaker and author

    SUSTAINABILITY EXPERT & MEDIA PERSONALITY

  • Two umbrella's, one black with thin beige stripes and one beige with thin white stripes, hanging against a light blue background with the word "daymade" overlaid in white text

    MARKETING, TECH & OPS PARTNER

  • Digital tablet displaying a wedding-related website with images of a bride and groom holding hands, a bouquet, and wedding venue inside a white room with natural light

    WEDDING & EVENT PLANNER

  • IP ATTORNEY

  • Close-up of a woman's face with sunlight casting a rainbow reflection across her face and eye, with the text 'Haus of Worthship' overlayed

    UNCONVENTIONAL COMMUNITY

  • FITNESS, NUTRITION & LIFESTYLE COACH

  • OmniGrove logo

    OPERATIONS AGENCY

psychology-based brand & website services

Close-up of smooth, dark brown fabric with gentle folds

01. Brand Name and Trademark

Whether you’ve been in business for years or you’re just starting out, an ownable brand name is essential to scale without anyone infringing on your hard-earned reputation. I collaborate with an amazing IP attorney to deliver distinct, legally sound brand names designed to differentiate your business and connect with ideal clients. You pick your favorite, and we complete trademark registration so that name stays yours, forever.

BRAND NAME & TRADEMARK
Outline of a closed front door with an arched top, on a light textured background

02. The Electric Brand System

Your brand is more than a name, logo, or landing page. It’s an experience. The Electric Brand System is a proven, 3-phase process (and our award-winning signature service) positioning you to convert ideal clients and embody your next level of leadership through cohesive messaging, positioning, design, and a custom website.  

ELECTRIC BRAND SYSTEM
A person reaches out with their hand in the dark, holding three thin candles with flames, with a mirror behind reflecting the candles and part of the person's head

led by

Emily Paulsen

A Brand Expert with 16+ years of experience developing brands that drive business through human connection.

Emily Paulsen, Founder of Electric Collab

Different from a traditional agency, designer or a doer, Electric Collab is your strategic partner. Through an immersive process based in meaningful collaboration, we translate your biggest ideas into a crystal-clear brand that feels like you.

When you work with Electric Collab, you work with me directly. My fantastic team provides diversity of thought and creative brilliance, (I spent years finding the most top-tier people) and you can consider us your personal brand department during our project and long after.

Meet the team

results

  • Devin Lee

    "I was immediately booked out for the next two quarters!"

    The initial brand strategy changed everything. Emily found the words that I didn't have to describe who I am, my business, what I do, everything. With every visual component, my confidence in my grew tenfold! I refer to the brand book constantly!

    Devin Lee - Systems Strategist
  • Marly Graubard

    "It was more than building my website. She helped me craft my narrative. There was no question that this was an excellent decision and pivotal point for my business growth."

    Emily overdelivered. She’s easy, fun, an amazing marketer, which coming from a MARKETER is hard to find! I worked at some of the best and brightest brands in the media business on the publisher side and she possessed the ability to understand the elevated nature of what I needed to create and helped me bring it to life perfectly.

    Marly Graubard - MB Grabuard Consulting
  • Jenica Oliver

    "I've leveraged the Brand Book almost daily. What you developed has been invaluable."

    I had many other proposals that I thought would deliver a solid website. But I realized my business deserved better than just a "solid" website. I'd had that before and what I ended up with after working with Emily was something I'd never imagined. She captured the essence of my unique work and communicated my unique value though the rebrand perfectly. It was the best investment I could have made in my business, hands down!

    Jenica Oliver - Fractional CMO
  • Woman in yellow suit sitting indoors, wearing glasses, with a thoughtful expression.

    “This is the first time I’ve had something that truly represents me."

    You didn’t just build my brand and website. I felt like you linked arms with me to breathe life into what seemed like a distant possibility. Thank you so much!

    Natalie Rosado - Therapist | Speaker
  • Nicole Meihofer

    “I didn't know I needed this process to have a breakthrough like this. "

    I have always struggled to properly communicate what I do, because I do a lot! Now my brand feels genuine and fully aligned with the work I do. This process gave me deeper clarity around my “why,” solidified my purpose, and helped me trust in myself. I feel more grounded than ever, driven by service, and a deep commitment to helping women become wealthier and more empowered in their financial lives.

    Nicole Meihofer - Pearlvest Capital
  • Ashlee Piper

    “Just do it. Completely worth it."

    My brand felt...non-existent, definitely not cohesive. Now I have cohesive branding and a website that feels equal parts beautiful and profoundly functional. All of that puts me at ease and helps me to feel like my website is working FOR, as opposed to against me.

    Ashlee Piper - Sustainability Expert
  • Liz Owens

    “Don’t wait. This process is invaluable to what you’re building."

    Prior to our work, I had a vague, basic understanding of my brand. Now I've had epiphanies about what this brand will be, what we stand for, and who it's for. The ideal client emotional work was eye-opening. It gave me such a great "look under the hood,”and has helped me tremendously when creating content, offers, and speaking about the brand itself. I have a detailed understanding of how this brand will present to the world.

    Liz Owens - Haus of Worthship

When you know who you are and who you serve,

But you’re ready to embody your next level of leadership with a premium brand, we would love to be your partner in bringing that vision to life.

apply to work together